After initial research we learned that men spend 55% more than women on Valentine’s Day. Spitfire held a focus group of men to learn about their pain points when purchasing gifts for the holiday. This discovery led to a creative and playful campaign for Viola Floral that spoke directly to the target audience’s wants: timely delivery, easy purchasing options, and for the recipient to love the gift.
Customer response to the cheeky and relatable ads was overwhelmingly positive. Viola Floral’s one-month $1500 advertising budget yielded $11,470.62 in revenue-a 765% return on ad spend.
After working with Spitfire for over six years, Paymon’s Fresh Kitchen & Lounge launched a fast casual concept (Paymon’s Express) and struggled with raising awareness for their new location.